Callicarpa dichotoma ‘Issai’

Plant Spotlight:  Beautyberry

I love plants that are unassuming.  I think there is something special about the unpretentious wallflower that rests in the background awaiting the right time to come to the forefront.  Knowing there is something so unique about it that when it chooses to share its quiet beauty, it is truly a sight to behold. Callicarpa dichotoma ‘Issai’
Callicarpa Issai
Callicarpa ‘Issai’, also known as Beautyberry, is one such plant that fits into that category.  Beautyberry is an aptly named shrub that reaches 2 to 4 feet in height and grows in full sun to part shade.

While it blooms from June to August, it is not the delicate lavender blooms that make Beautyberry stand out.  The tiny flowers are followed by a splendid show of purple blooms every September through October allowing this wallflower to take a step forward into the limelight.

Birds love these beautiful berries that will hold to the stems until leaf drop but not into winter.  Pruning can be done in early spring if needed although the rabbits in my yard trim mine back religiously every fall. But there’s no need to worry when nature takes care of my pruning since Beautyberry bloom on new wood and where there are flowers, there are berries.

Add this stunning plant to any sunny or partly sunny area in your landscape for an unbelievably amazing fall show.